Marra Forni Makes History at the Super Bowl.
It all starts with a vision. For Marra Forni, it was making history at Super Bowl LVII—the first live cooking activation on the game’s biggest stage. Innovation met tradition, and an idea became an unforgettable experience, bringing flavor, passion, and precision to the heart of the action.
As a key contributor to this landmark event, I played an integral role in the visual design and branding of the on-site activation, ensuring alignment with NFL branding standards while maintaining Marra Forni’s distinct identity. My work included:
On-Site Aesthetic & Design: Assisted in layout planning, signage, verbiage, and staging, crafting a seamless and immersive brand presence.
Equipment Branding: Designed custom decals and visual elements for Marra Forni’s premier brick ovens, ensuring a cohesive and striking collaboration with the NFL’s event branding.
Event Coverage & Content Creation: Captured the essence of the event through a documentary-style storytelling approach, providing an intimate look at the brand’s journey, its innovation, and its groundbreaking presence at the Super Bowl.
The documentary concept was built around the inspirational story of Francesco and Enzo Marra, two Italian immigrants who arrived in the United States with their single mother and a dream. After years of trial and error in the restaurant industry, they pivoted from owning restaurants to designing and manufacturing the equipment that powers them. Through ingenuity, determination, and industry-changing innovation, they transformed Marra Forni into a global leader in artisan brick ovens, culminating in this historic Super Bowl activation.
This long-form documentary was meticulously edited into medium-length blog features and short-form social media content, creating a compelling multi-platform narrative that resonated with audiences across TikTok, Instagram, LinkedIn, and YouTube. The content not only celebrated Marra Forni’s groundbreaking achievement but also highlighted the American dream realized through resilience, craftsmanship, and an unwavering commitment to excellence.
This project stands as a testament to the power of storytelling, branding, and digital content strategy, showcasing my expertise in content production, event coverage, and visual design integration at one of the most high-profile global events in the world.
