Hulu Original Best in Dough featuring Marra Forni
When making yourself impossible to ignore makes you the best in show for Hulu’s Best in Dough. Through years of strategic partnerships, industry trust, and an unmatched presence among top chefs, our ovens became the go-to choice for the show. This collaboration not only reinforced Marra Forni’s reputation as a leader in artisan pizza-making but also drove a surge in brand awareness, new customer conversions, and industry-wide recognition.
As a digital marketing strategist and relationship manager, I played a pivotal role in leveraging influencer partnerships, industry authority, and content-driven marketing to solidify Marra Forni and Pizza University & Culinary Arts Center as the premier brands in the brick oven and culinary education space. Through a strategic and multi-layered influencer approach, I helped forge connections with the most influential chefs, restaurateurs, and industry leaders, culminating in a landmark collaboration with Hulu’s Best in Dough and an unprecedented rise in brand visibility and market dominance.
Strategic Influencer & Ambassador Network
With a robust, multi-channel influencer strategy, I helped establish and maintain a network of over 20 brand ambassadors—renowned chefs who own and operate multiple restaurants featuring Marra Forni ovens. Our influence extended to monthly collaborations with elite chefs through Pizza University’s live, in-person, and virtual culinary classes, allowing us to maintain ongoing industry engagement while amplifying our credibility.
From on-site client visits—where I directed and produced engaging interview-style content—to orchestrating live cooking activations at tradeshows, I ensured maximum exposure for our brand. By providing branded chef coats, aprons, and promotional materials, we reinforced our affiliation with industry leaders, turning tradeshows into brand-driven experiences that extended beyond the event.
Influencer-Led Growth & Industry-Wide Impact
Our aggressive content-driven ambassador approach created such widespread industry recognition that when Netflix and Hulu launched Best in Dough, they couldn’t ignore Marra Forni. Through our ambassadors, celebrity chefs constantly recommended our ovens, making it impossible for the production team to move forward without securing a custom-built order of three ovens for the competitive pizza-making series.
I played a direct role in:
Influencer Outreach & Brand Positioning – Ensuring our presence was undeniable within the culinary space.
Content Creation & Campaign Execution – Developing high-impact client site visit content, social campaigns, and event activations.
Product Integration & Design Collaboration – Assisting in custom oven designs in accordance with Hulu’s specifications.
Unmatched Digital & Business Growth
This strategic, relationship-driven approach led to:
A 400% increase in social media followers in a single month following our Hulu debut.
A 200% surge in organic search traffic, significantly increasing inbound interest.
New client acquisitions, including competitor conversions from those previously loyal to other brands.
Massive brand awareness, making Marra Forni a household name in the brick oven and pizza industry.
This campaign was a masterclass in digital dominance—seamlessly integrating real-world activations, influencer-driven branding, and high-profile media collaborations to turn Marra Forni and Pizza University into industry titans.
