IA&A at Hillyer x G-Pack Film Premiere to FOX 5
From digital screens to gallery walls and the streets of DC, "Revenge is the Least I Deserve" became a powerful testament to art’s ability to unite and inspire- sparking organic engagement that caught the attention of FOX 5 DC, leading to a public mural commission and a sold-out collection. This seamless transition from digital storytelling to real-world impact showcased the power of creative strategy, community engagement, and authentic storytelling.
As a creative strategist and digital storyteller, I played a pivotal role in bringing "Revenge is the Least I Deserve" to life—an emotionally resonant short film that bridged digital storytelling, traditional media, and in-person engagement. Created in partnership with IA&A at Hillyer, this project became a multi-layered marketing success, seamlessly transitioning from an online campaign to a widely covered public art activation.
Strategic Content & Digital Marketing Execution
Creative Direction & Filmmaking: Collaborated on the visual and narrative structure of the short film, ensuring that G-Pack’s vision was authentically translated into a cinematic piece that reflected themes of lineage, community, and unity.
Social Media Strategy: Developed and executed a digital-first approach that maximized organic reach, leveraging the emotional weight of the film to drive high engagement across Instagram and Twitter.
Media Amplification: The film’s viral traction caught the attention of FOX 5 DC, leading to a featured segment that expanded its reach beyond digital platforms and into mainstream media.
Cross-Platform Momentum: As momentum grew, I strategically pivoted our content approach to capitalize on the media coverage—directing audiences back to social platforms where short-form video clips continued the storytelling.
Public Art Activation & Mural Coverage: The media buzz led to a large-scale mural commission in Washington, DC. I oversaw the documentation of the mural creation process, ensuring a continuous content cycle that fueled further engagement and community interaction.
Event-to-Content Funnel: The success of this activation drove audiences to G-Pack’s next gallery showing, where his artwork was successfully sold, demonstrating the full-circle impact of a well-executed digital-to-physical storytelling strategy.
This project was a masterclass in agility, organic engagement, and cross-channel storytelling—turning a singular artistic vision into a dynamic marketing ecosystem that thrived without the need for paid promotion.