Connecting Luxury Fitness to Corporate Wellness Clients

When innovation meets opportunity. By strategically positioning Club Studio as the premier destination for diverse, high-performance fitness experiences, we transformed brand awareness into real membership growth. From dynamic B2C engagement to high-impact corporate wellness B2B partnerships, our approach seamlessly connected individuals and businesses to Club Studio’s unique offerings—driving membership surges, personal training sign-ups, and long-term brand loyalty.

As a marketing manager and relationship builder, I played a key role in launching Club Studio’s first East Coast location in Tysons Corner, VA. Focused on driving memberships, class engagement, and personal training sign-ups, I leveraged content-driven marketing and strategic partnerships to amplify brand awareness, ensuring sustained momentum both pre- and post-opening.

Multi-Channel Growth Strategy & Early Membership Surge

Before doors even opened, I spearheaded a high-impact B2C marketing campaign designed to showcase Club Studio’s unique multi-studio concept—including specialized spaces for yoga, cycling, HIIT training, boxing, Pilates, recovery rooms, pools, and saunas—and its unmatched versatility in fitness programming.

Through a combination of:

  • Dynamic Social Media Content – Producing engaging video walk-throughs, class previews, and trainer interviews to highlight the gym’s cutting-edge design and high-energy community.

  • Influencer & Trainer-Led Marketing – Equipping trainers with personalized promo content, including class b-roll footage and audio snippets, enabling them to promote their sessions directly.

  • Referral & Discount Campaigns – Incentivizing early adopters with limited-time offers for friends and family sign-ups, creating organic word-of-mouth growth.

This pre-launch campaign secured 100+ memberships before opening day, proving the power of targeted digital engagement.

Strategic Pivot: Leveraging B2B Corporate Wellness Partnerships

As Club Studio's initial membership spike stabilized, I shifted focus from direct-to-consumer (B2C) to business-to-business (B2B) by connecting Club Studio with corporate wellness clients from WorkLife Wellness, a leading corporate wellness provider in the DMV area.

This pivot involved:

  • Positioning Club Studio as a Corporate Wellness Hub – Showcasing its premium facilities and diverse class offerings as an elite alternative to existing corporate wellness partnerships.

  • Executive & C-Suite Engagement – Engaging leadership at WorkLife Wellness’ corporate clients to shift scheduled employee wellness programs from their previous gyms to Club Studio.

  • Customized Wellness Packages – Creating corporate-specific wellness activations, offering dedicated sessions and exclusive membership deals for participating companies.

This strategic expansion drove new memberships beyond individual sign-ups, tapping into a fresh pipeline of corporate clients and reinforcing Club Studio as a go-to fitness destination in Northern Virginia’s corporate wellness landscape.

Results & Lasting Impact

  • Sustained membership and personal training inquiries beyond the initial launch phase.

  • New corporate wellness clients onboarded, driving consistent class attendance & recurring revenue.

  • Strengthened brand presence in both B2C and B2B markets, establishing Club Studio as a premier fitness hub in the DMV area.

By seamlessly integrating digital-first marketing with corporate relationship-building, I helped Club Studio maximize its launch success and expand its reach—ensuring long-term growth in an ultra-competitive fitness industry.