The Most Famous Pizzeria in Brooklyn’s Block Party

From targeted digital engagement to the streets of Brooklyn, the L'Industrie x Action Bronson Block Party became a testament to the power of strategic storytelling—turning a year-long digital play into a high-profile, influencer-driven activation. With a fusion of content, community, and culture, Marra Forni’s presence at the event sparked viral engagement, a 500% social growth spike, and cemented its reputation in one of the nation’s top pizza markets.

As a creative strategist and digital marketing specialist, I played a pivotal role in transforming Marra Forni’s digital presence into a powerful influencer-driven success story—culminating in a groundbreaking collaboration with renowned rapper, chef, and TV personality Action Bronson at the L'Industrie x F*CK That’s Delicious Block Party in Brooklyn, NY.

Strategic Digital Growth & Influencer Engagement

Consistent & Targeted Content Strategy

Through a carefully crafted organic and paid content strategy, I ensured Marra Forni’s brand was consistently positioned in front of New York-based chefs, influencers, and pizzerias. Over the course of a year, I developed engaging, high-quality content that showcased:

• The superiority and versatility of Marra Forni’s ovens.

• Their differentiation in the market through compelling storytelling.

• Tagging and engaging influential chefs and personalities, including Action Bronson, positioning our brand as an industry leader in the pizza space.

Capturing Influencer Attention & Securing Collaboration

By persistently engaging with relevant figures, running targeted paid campaigns in NYC, and leveraging influencer tagging tactics, I successfully caught Action Bronson’s attention. Recognizing our ovens’ quality, he and Massimo Laveglia, owner of Brooklyn’s famed L’Industrie Pizzeria, invited Marra Forni to sponsor and power their annual block party, turning what was once a grassroots event into a high-profile activation.

The L'Industrie x Action Bronson Block Party Activation

At the block party, filmed for Action Bronson’s hit Viceland show, F*CK That’s Delicious, I spearheaded the branding, experiential engagement, and real-time content capture, ensuring maximum visibility both in-person and online:

• Brand Presence: Designed and installed banners, towers, and signage to command attention at the street-wide event.

• Immersive Engagement: Created an Instagram AR pizza-catching game for attendees to play while waiting in line—enhancing brand recall and affinity.

• Social-Driven Lead Generation: Launched a giveaway campaign, encouraging attendees to:

  • Follow Marra Forni on social media.

  • Post a photo of the oven while in line.

  • Enter to win a swag bag and a free 3-day pizza-making course.

Measurable Impact & Digital Growth

The activation resulted in explosive growth for Marra Forni’s digital presence, particularly in New York, a key target region:

• 500% increase in followers within a single week.

• Hundreds of thousands of engagements across social platforms.

• Significant lead generation from New York’s thriving restaurant and hospitality scene.

This longitudinal marketing approach, seamlessly integrating digital strategy, influencer partnerships, and on-the-ground activations, solidified Marra Forni’s reputation as the go-to brand for premium brick ovens. It’s a testament to the power of strategic content, targeted influencer outreach, and high-impact experiential marketing—all executed with a deep understanding of audience behavior and digital engagement trends.